Shared by Boris
French artist Céleste Boursier-Mougenot creates works by drawing on the rhythms of daily life to produce sound in unexpected ways.
Boursier-Mougenot’s installation for The Curve, his first solo exhibition in the UK, takes the form of a walk-though aviary for a flock of zebra finches, furnished with electric guitars and other musical instruments. As the birds go about their routine activities, perching on or feeding from the various pieces of equipment, they create a random and captivating soundscape.
Don't hate the Media, be the Media!
 |
 |
|
|
||
 |
 |
Boris Loukanov / Борис Луканов
-
ContactsView All
-
-
Instant Messaging
-
-
Profiles On The Web
Phone
Email
Recent Activity
- Pepsi's World Cup Campaign Infiltrates Viral Chart
NEW YORK (AdAge.com) -- Coke may be the official sponsor of the FIFA World Cup in South Africa, but Pepsi's 2.5-minute "Oh Africa" is the first World Cup ad to make the viral chart, and portends well for Pepsi's revamped social-media strategy. - 4 Ways To Monitor Your Facebook Page Traffic
While Facebook already provides a page insights tool for Page administrators to track traffic to their page, there is still a lot of information which is unknown. So how can administrators determine how well their landing tab is performing? There are a number of techniques to monitor your Facebook Page traffic, four of which are described in this article.
Webtrends Tool
Last week, Webtrends announced the release of an analytics packages that helps users track activity on their Facebook Page. The tool, found here, enables developers to track interactions on their custom tabs. Unfortunately, Facebook does not enabled third-party services to track any interactions on the main Facebook Page. Today, Webtrends also announced the expansion of their Facebook product in order to monitor Flash applications within Pages or as stand alone applications.
Facebook Insights
As I previously stated, Facebook limits what information third-party developers can monitor. That’s why the company’s Insights product continues to serve as an important tool for all Page administrators. We previously wrote about the most important things to monitor within your Facebook page insights. Ultimately, you can track demographic data, interactions by media type, and more, all of which are only accessible through the Facebook Insights product.
Core Metrics
Core Metrics, one of the larger enterprise analytics services, recently announced the launch of new services integrated into many of their existing products that enable marketers to measure their ROI from Facebook. The aim of the Facebook integration is to determine “the role Facebook plays in influencing subsequent website visits, behaviors, and conversions.”
Essentially, Facebook clicks are tracked and then can be connected to actual on-site business objectives, such as new subscriptions and sales conversions. This appears to be a more robust solution than many of the other products, but it may be data overload for the average Facebook Page administrator.
Core Metrics -
Google Analytics
While Google analytics is targeted at website owners, the analytics service can be used by Facebook Page administrators as well. Unfortunately Facebook has not enabled their FBML tag within Facebook Pages, so a London-based web development company decided to create their own solution. By using images, there is a workaround which enables Page administrators to track everything within the custom tabs.
- The New Paradigm of Advantage
Here's something you might not know. There's enough food in the world to feed pretty much everyone. So why are more than 1 billion people — nearly 20% of the world's population — either starving or malnourished? And why, over the last two decades, has global hunger steeply risen?
The answer has everything to do with the past — and future — of advantage.
Over the last few months, I've discussed in depth the tectonic shifts rocking the macro and micro economy. Let's put it all together. Here's what the 21st century demands from firms of all stripes: a paradigm shift in the nature of advantage.
The past of advantage was extractive and protective. The future of advantage, on the other hand, is allocative and creative. I made a little Prezi to illustrate it, below. Let's go through each category in turn.
The future of advantage:
Allocative. Google's advantage was built on allocating attention to content and ads better than its rivals. Google's real secret? Relevance, media's measure of how efficiently attention is allocated. Match.com is building an allocative advantage in, well, matching people with partners. Allocative advantage asks: are we able to match people with what makes them durably, tangibly better off — and can we do it 10x or 100x better than our rivals?
Creative.
Apple's advantage is, of course, radically creative: built on creating insanely great stuff that turns entire industries upside down. Next month, the iPad promises to do what the iPhone and iPod did before it. The power's in the creativity, not just the technology: Apple's thinking different yet again. Creative advantage asks: is our strategic imagination 10x or 100x richer, faster, and deeper than our rivals?And the past:
Extractive. Over two decades, Microsoft has honed its extractive edge, coming up with cleverer and cleverer ways to extract profits from customers and suppliers. But Microsoft's just a flea on Wall St's elephant — who mastered extractive advantage by finding ways to, ultimately, extract trillions from you, me, and our grandkids. Extractive advantage asks: how can we transfer value from stakeholders to us, 10x or 100x better than our rivals?Protective.
Think Microsoft's the master of 20th century advantage? Think again. Monsanto's Round-up Ready strategy protects genetically modified crops with proprietary herbicide that crops need to flourish. The result? A protective advantage: Monsanto's made sure that farmers are locked in to Monsanto as tightly as possible. Protective advantage asks: are buyers and suppliers locked in to dealing with us, 10x or 100x more tightly than to rivals?These dimensions are mutually exclusive. When a company pursues an extractive or protective advantage, it cannot hone an allocative or creative advantage. The opportunity cost of protecting yesterday is creating tomorrow. The opportunity cost of extracting resources is allocating them in better ways.To extract or protect is to forgo finding better ways of allocating or creating.
Microsoft has achieved an extractive advantage — but what Microsoft hasn't done is allocate software production and consumption more efficiently, or, of course, create better software. Lately, Google seems to be making mistake after mistake — and the root cause is the placing an extractive over an allocative advantage. Apple's reportedly on the offensive, suing rivals — and that focus on protecting yesterday might just cost it its creative advantage.
Monsanto has locked farmers into crops — but what it hasn't done is create better food, supermarkets, or markets. But perhaps the steepest price of a protective advantage has that Monsanto, like all its agro-giant rivals, has turned a blind eye distributing the vast surplus of food to the poor and malnourished. Putting protective advantage above allocative advantage is why, though there's enough food to feed the poor, the poor don't get fed.
That's so 20th century, it hurts. Here's what's so obviously, painfully wrong with the picture of people starving in the face of agricultural giants thriving: The profits earned don't represent real value created — just a massive transfer of value from people, farmers, and communities to shareholders.
The future of advantage is radically different from the past for a simple reason: because it's economically better. 20th century advantage focuses firms on simply extracting resources from people, communities and society — and then protecting what they extract. 21st century advantage focuses firms on creating new resources, and allocating them better. The former is useful only to shareholders and managers — but the latter is useful to people, communities, and society. The old Microsoft was useful to shareholders, but a lot less useful to society — and that's exactly how Google and Apple attacked it, and won.
Those that are mastering allocative and creative advantage, in contrast, are learning to create thick value: authentic economic value, that's meaningful to humans. That's why allocative and creative advantage are the equivalent of economic superweapons. They are letting today's revolutionaries stun, stagger, and vaporize rivals, no matter how big, bad, or historic.
And that's never mattered more. An economy built on extractive and protective advantage is a giant, endless Ponziconomy. Value is transferred from one party to the next — but little is created anew. That's what we're finding out the hard way. Only through creative and allocative advantage can we rebuild a more meaningful economy.
Most companies can only achieve 20th century advantage. If you're one of them, kiss tomorrow goodbye. In the 21st century, advantage belongs no longer to the wealth-eaters and the misery-feeders, but to the constructive: those who can help fuel a more authentic prosperity from the ground up.
2 days on
Boris' shared items in Google Reader - Google Maps за колоездачи Днес от Google отговориха с "Чухме ви!" на искането на близо шестдесет милиона колоездачи в щатите, Google Maps да им показва маршрути които няма да ги прекарват през натоварени кръстовища и оживени булеварди и ще взимат в предвид велоалеите и велопътеките при изчисляването на маршрута.
Услугата все още е в много дълбока бета версия (както се случва с почти всички нови услуги на google, oсвен може би с... buzz) и е достъпна само за 150 града в САЩ. Ако google някога решат да я пускат в България ще са готови за няколко минути - с едноминутно телефонно обаждане ще им съобщя съвсем изчерпателно наличните маршрути подходящи за каране на колело в столицата.
Сериозно, Google maps за колела е толкова яка услуга, че дори изчислява наклоните, вятъра, светофарите и тн. и предлага най-лекия маршрут заколоездачите, вижте и видео:2 days on
Boris' shared items in Google Reader - Give blood, even if it kills Spain's vampires
The TNT Spain spot below features a vampire theme in an effort to get young people to donate blood, but I'm not so sure the premise makes sense. "Let the vampires starve" is the tagline. Is the implication that the Spanish Association of Blood Doners will be extracting so much blood from us humans, there won't be a drop left for hoodie Dracula to drain? Surely they'll leave us some ... enough to stagger home at least? If they really wanted to drive donations, they should've said vampires are actually the beneficiaries, and that a little blood could equal the gift of life. Teenage girls would be lined up around the block to donate pints for their pale dreamboats. Via Osocio.
—Posted by David Gianatasio2 days on
Boris' shared items in Google Reader
